Today’s packaging is more than protection - it’s a gateway to digital engagement, compliance, and traceability. Loftware’s Connected Packaging enables brands to turn every product into an intelligent touchpoint, driving consumer interaction and unlocking real-time data across the supply chain.
As the industry transitions to GS1 Digital Link and 2D barcode standards, Connected Packaging ensures you stay ahead of global requirements
Deliver personalized digital experiences with every scan - tailored to the user’s device, location, and language. Unlock storytelling, promotions, sustainability data, and more at the point of interaction
Decouple digital experiences from static printed codes. Instantly update destinations, campaigns, and content without costly reprints or production delays
Connect directly with your existing workflows and enterprise systems via APIs, enabling scalable, cross-team management of packaging intelligence
QR コードの「背後」にあるデータを簡単に即時変更できるため、印刷用 QR コードを常に最新かつ適切な状態に保てます。
Broken-link alerts and back-up destinations ensure your codes can live forever
Sunrise 2027によると、QR コードは2027年までに従来の UPC バーコードに置き換わる見込みです。この技術は「GS1 Digital Link」と呼ばれ、ブランドが消費者やサプライチェーンパートナーと無制限の情報を共有するのを可能にします。
BL.INK の QR コードと短縮 URL 管理は、サプライチェーンとパッケージングのワークフローおよびデータソースと直接統合され、規制遵守・規格適合を簡単に行えます。
GS1 Digital Link compliance
Scalable identifier management
Dynamic digital experiences
Analytics and insights
API & system integrations
Deliver structured product data that works across consumers, retailers, regulators, and supply chain partners.
Dynamic QR codes and GS1 Digital Link-enabled identifiers provide permanent, changeable connections that adapt as your product content evolves. Enterprise-grade governance ensures brand integrity and compliance at scale.
